About Inbound Tom

No, not really. Tom started on his own and over the years became one of the top SEO bods in the country by scoring many epic wins and ranking for some insanely competitive keywords.

Over the years, SEO became a more and more complex discipline. Due to referrals, the project and Tom’s clients got bigger and better. The team had to grow.

There was a problem, though. The typical marketing agency model is just not perfect (at least most of the time). Your average SEO agency would often have one or two really good SEOs among its ranks. Then they would supplement it with a couple of juniors. Sometimes agencies would have interns or apprentices handling projects. To us, this is not acceptable – particularly when our clients are paying for serious value.
This is simply not how we want to work.

Now, there is a good reason for this situation. There are plenty of agencies who would without a doubt want to have an all-star team of experienced SEOs.

The main reasons for this situation are:

– There’s a huge shortage of experienced SEOs and most agencies struggle with recruitment. There are no schools where you can simply learn SEO. The industry is changing so fast that by the time they print books and agree on a curriculum, it would be outdated. It takes years of hands-on experience to become proficient at SEO.

– Because of the skills shortage it’s almost impossible to find enough talent outside of London

– Finally, as people get more experienced they often decide it’s time to go freelance or start their own agency.

We don’t blame them.

Instead of trying to do the impossible, find the all-star team and somehow make them come to one office and sit there for 8 hours (which, by the way, is a ridiculous concept).

What we did instead was create a decentralised team, (back in 2014, way before all this work from home ‘trend’), of experts working from the comfort of their own homes and working spaces across the country. Our team is flexible and can change depending on the scope of project.

This means you will work with top-level experts who are fully qualified for the project. Another thing you can be assured of is the fact there’s no “pitch and switch”. When you meet with us for the first time and you have a top expert doing the pitch, it will be this very expert working on your project and not an inexperienced apprentice.